What started as a passionate hobby for a group of engineering students 10 years ago, turns out to be a potentially viable business in robotics, one that could put Malaysia on the world map for robotics invention.
Meet Rero by Cytron Technologies. Rero, short for ‘Reconfigurable Robot’ is a robot construction kit that features easy-to-use hardware design coupled with intuitive programming tools. Cytron Technologies is a local education startup that focuses on the engineering of robotic products complete with an open-source educational platform for robot enthusiasts to share and learn new ways of robot programming.
Representing the team to DWC are co-founders Phang Chin Yee and Kong Wai Weng. We recently caught up with the boys upon their return to find out more on their journey.
“The whole experience has been surreal! It all started with that call from Digi, informing us that we had been selected to represent Malaysia at the Digital Winners Conference in Oslo, Norway. That marked the beginning - the opportunity to bring Rero from its humble homeland to a global-scale platform. We met many interesting and high profile personality speakers and seized every single engagement opportunities we have had” says Phang.
“The highlight was when we presented Rero to the Prime Minister of Norway, Erna Solberg and other senior officials from Telenor” adds Kong. That was our 10 minutes of fame, and she was very pleasant and inquisitive to find out more. I must say she controlled the robot really well, given her first hand experience with it.”
At the conference, nine Nordic start-ups challenged each other and six Asian start-ups (one each from the Asian Telenor markets) competed for the Best App in Asia Award. Myanmar developer, Bagan Innovation Technolology's Wun Zinn e-book app emerged as the winner.
Cytron also presented a unit of Rero to Telenor as a token of appreciation. This was accepted by Telenor CEO, Sigve Brekke after a short demo session at his office. Congratulating the boys for their innovative approach, he reiterated Telenor’s stand in supporting relevant local start-ups in its markets. Quoting Sigve, “Good ideas must not sit in your home. It needs to be developed and commercialised. It’s passionate start-ups like these – the exceptional ones who are quick to innovate and able to offer revolutionary services that will emerge the ultimate digital winners of tomorrow. ”